Over the last week ‘The Budgeteers’ thought
more deeply about market research, such as what methods and designs we should
do to reach our targeted beneficiaries. In a group we all agreed that an online
survey would be practical as a vast amount of information could be gathered
quickly. As a group we brainstormed what sorts of questions would be
appropriate for us to obtain useful information and move on effectively with
our idea and research.
Within this questionnaire there were
demographic questions, to help us identify which groups of people would be more
likely to use our service. Furthermore there were questions linked to our
service, in which we allowed respondents to type in there own answers to gain
specific feedback, helping us identify any issues.
However a potential issue of data research
and peoples needs is the idea of data protection. Most students would not want
to complete one of our surveys if it was to ask for personal details, for
example loan size and other more financial aspects, making it difficult to
obtain certain quantitative data. This could possibly reflect on our service.
Therefore suggesting that trust would have to be built with students using our
service
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